Statistics show that global data has grown very fast in recent years. The advancement in technology and innovations has led to this rapid rate of growth. For example, the number of internet users worldwide in 2019 was 4.388 billion, up 9.1% year-on-year according to the Next Generation Data storage market report of 2019.
And the demand for global data has been increasing each passing day. According to reports, the demand has actually doubled the supply. Actually, this trend will remain increasing as more and more people are now adopting digital lifestyles. A word Economic Forum study predicted in April 2019 “that by 2020 the entire digital universe will reach 44 Zettabytes.”
The usage of data continues to occupy the greatest part of our lives today all over the world. From time to time people will be checking and watching HD videos on YouTube or Instagram, sharing images and pictures over different social sites or sending and exchanging business emails. All these among others will definitely drive the data to soar even higher in the coming years. Be it for personal, work-related or business use, more and more people use data in their daily routines.
Research has shown that 81% of shoppers conduct an online search before making their purchasing decision. Data has made it easy for businesses to market their products and services. Advertising has now been made cheap and simple. And businesses are running effectively due to this. Marketing for businesses has been made possible by the growing global data. Business is able to maximize profits and since this saves time and is in a position to reach a big audience as compared to a physical shop.
The growth in data has revolutionized the way people interact. Social media has grown very fast and the trend keeps moving on. A good example is Facebook, now the leading social site in the world with approximately 2.3 billion users. Other social sites are also growing as more people keep looking and exploring ways with which to interact and connect.
Also, the growth in global data has impacted positively on medical advances and healthcare. Now, there are significant breakthroughs in research and innovations leading to advanced medicines and disease controls.