In the age of the internet, having a strong brand is more important than ever. If you have a brand name, you can be found on Google, and people can do business with you from almost anywhere if you have a web site. Your brand is a complex mix of your talents, values, beliefs, and many other things. It is what you, or your business is known for. Here are some tips for discovering your personal brand.
Ask yourself a few tough questions to get started. One of the questions you should ask yourself is what makes your business and services unique. Ask yourself what your biggest strengths are, as well as what are your passions. Having a in-depth understanding of you and your business is the place to start.
Once you have an answer to those questions, then you can start the branding process. Next, find out just who your target market is. Once you do this, you can position your products and talents to satisfy this core group of consumers. Another key thing you must do early on is to identify your competition. Know what they have to offer the customer, and how you can differentiate your products and services to better serve the customer is key. You must have a unique selling points and position as to why customers should choose you, and not the competition.
Once you have taken these steps, take the time to create your own brand statement. This brand statement should be at least a couple of sentences that define who you are, what you do, and what makes you different from the competition.
Once you have done this, you need a good communications medium to get your message out to your target market. Luckily for you, in this day and age there are a number of freeways, or low cost options for getting your message out to the masses. You can use one of the many social media sites, and the most popular today are Facebook and Twitter. You also need to take a look at Google, and determine if you are showing up on a Google search for keywords related to your business.
If you are not showing up on Google, you need to do some research on search engine optimization in order to be more highly ranked by this crucial search engine.