Are referral still considered the best form form of new business?

Referrals can still be considered one of the best forms of new business as they come from trusted sources and are more likely to convert into customers. However, in today's digital age, there are other effective methods such as online marketing, social media advertising, and SEO that can also generate high-quality leads and bring in new business. It is important for businesses to utilize a combination of strategies to attract and retain customers.